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Prerna had 47 Instagram followers. Her cat photos. Some food pictures. A few selfies from a cousin’s wedding. Nothing that looked remotely like a business page. Then she posted three photos of earrings on a Tuesday evening — no filter, no ring light, just her bedroom window and a white dupatta as background. By Thursday,
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Fatima sent one WhatsApp message on a Tuesday morning. She had just received her first batch of jewellery. Twenty pieces. Nervous, she photographed them on her dining table, wrote a simple message, and hit send to 35 contacts. By evening, she had seven orders. She hadn’t built a website. She hadn’t run a single ad.
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Divya had been telling herself “someday” for three years. Someday she’d start her own jewellery store when the kids were older, someday, when she had more money saved, someday, when she felt more confident. Then one afternoon, her younger sister — no business background, no savings, just a smartphone and a ₹5,000 investment — made
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Pooja had 50 pieces of jewellery, zero customers, and one burning question — “Where do I even start?” If that’s you right now, this guide is written exactly for you. No jargon. No theory. Just the real, step-by-step path from “I have jewellery to sell” to “my orders are coming in.” Step 1 — Sort
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